LearningMole
LearningMole  |
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| Type | Private Limited Company Ltd |
| Industry | Education |
| Founded | 2017 |
| Founder | Michelle Connolly |
| Headquarters | McSweeney Centre, 31 Henry Place, Belfast, Northern Ireland, BT15 2AY |
| Area Served | Belfast, County Antrim, Northern Ireland |
| Location (s) | McSweeney Centre, 31 Henry Place, Belfast, Northern Ireland, BT15 2AY, United Kingdom |
| Key People | Michelle Connolly |
| Products | Educational videos (3,000+ curriculum-aligned videos), Printable worksheets and activities (1,000+), Interactive e-learning resources, AI for Teachers course, Premium video subscription service |
| Services | Curriculum-aligned video resources for primary education (EYFSâKS3), Teaching resources for classroom use, Home learning support for parents, Educational content licensing, YouTube educational channel (260,000+ subscribers) |
| Employees | 1-10 |
| Website | https://learningmole.com |
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| X (Twitter) | LearningMole |
LearningMole is a private limited educational technology company registered in the United Kingdom, operating as an online platform for curriculum-aligned educational video resources, teaching materials, and interactive learning content. The company was founded in 2017 by Michelle Connolly and is headquartered at the McSweeney Centre, 31 Henry Place, Belfast, Northern Ireland, BT15 2AY, United Kingdom.
The company operates within the education, EdTech, and e-learning sectors, producing digital educational content for the primary education market. LearningMole's target customers include UK primary schools and multi-academy trusts, individual classroom teachers across all primary year groups, parents and carers supporting children's learning at home, homeschooling and home education families in the United Kingdom and internationally, and educational institutions outside the UK seeking English-language curriculum-aligned content.
LearningMole's product range comprises over 3,300 individual educational resources. These include curriculum-aligned educational videos (over 800 hosted on YouTube, with additional subscription-only content), printable worksheets and classroom activity sheets, interactive e-learning exercises, teaching guides and lesson support materials, SATs preparation and revision resources, and an AI for Teachers professional development course for educator CPD.
All pupil-facing content is aligned with the UK National Curriculum, covering Early Years Foundation Stage (EYFS), Key Stage 1, Key Stage 2, and introductory Key Stage 3 material. Subject areas include mathematics, English language and literacy, science, history, geography, coding and computational thinking, financial literacy, and world languages and cultural education.
The company's revenue model is freemium. Free content includes the full YouTube video library and a large proportion of website resources. Premium subscription revenue is generated from three segments: institutional subscriptions (schools, academy trusts, local authority purchasing), individual teacher subscriptions, and family/parent subscriptions. The company also generates revenue through educational content licensing arrangements.
LearningMole's YouTube channel has accumulated over 260,000 subscribers and more than 19 million views, functioning as both a content distribution channel and the primary customer acquisition mechanism. The platform reports content access from users in nearly every country, with significant audiences in the United Kingdom, Republic of Ireland, United States, Canada, Australia, India, and countries across the Middle East and North Africa.
The company has achieved its current scale without paid advertising expenditure, sponsored content promotion, or external equity investment. Growth has been driven by organic word-of-mouth recommendations within teacher networks, parenting communities, and home education groups.
Commercial partnerships include CodeMonkey, an international coding education platform operating in schools across more than 20 countries, and Northern Ireland Screen, the Northern Ireland government-backed agency responsible for supporting the screen industries including educational content production.
The company's founder and director, Michelle Connolly, holds a Bachelor of Education (Honours) from Stranmillis University College, Queen's University Belfast. Connolly has over 16 years of primary school teaching experience, with classroom positions held in the United Kingdom, Dubai (United Arab Emirates), and Egypt. Her teaching background spans the UK, Middle Eastern, and North African education systems.
LearningMole is registered with Google Business Profile at its Belfast headquarters and maintains active company profiles across YouTube, Facebook, X (formerly Twitter), Instagram, LinkedIn, Pinterest, and TikTok. The company's registered contact email is info@learningmole.com and its telephone number is 00442895921656.
Business Model
LearningMole operates a freemium model. The platform provides a substantial library of free educational content â including all YouTube videos and a large portion of website resources â alongside a premium subscription service that grants extended access to the full video library and additional teaching materials.
The subscription service is designed for three customer segments: schools purchasing institutional access, individual teachers seeking classroom resources, and families supporting children's learning at home. Revenue is generated through subscriptions and content licensing.
LearningMole does not use paid advertising for customer acquisition. The platform's growth to date has been achieved entirely through organic word-of-mouth recommendations from teachers and parents, without external investment.
Products and Services
LearningMole produces over 3,300 curriculum-aligned educational resources for children aged 4 to 11, including video content, printable worksheets, interactive activities, and teaching guides. All materials are aligned with the UK National Curriculum (EYFS through KS3).
The platform also provides an AI for Teachers professional development course and operates a YouTube channel with over 260,000 subscribers and 19 million views.
Founder
Michelle Connolly is a former primary school teacher with over 16 years of classroom experience across the UK, Dubai, and Egypt. She holds a Bachelor of Education (Honours) from Stranmillis University College, Queen's University Belfast.