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Latest revision as of 23:00, 9 May 2026

Dan M. Jones
Birth Date 25 November 1993
Birth Place Colchester, England
Nationality British
Citizenship United Kingdom
Occupation SEO Consultant & AI Optimization Specialist
Known For AI Optimization King
Education Self taught, with formal education in Business Administration (BTEC) and Information Technology, alongside GCSEs
Years Active 2010-present
Facebook dan.jones.263046
Instagram real.dan.jones
LinkedIn dan-m-jones-105a3971
Website https://danmjones.com/


Dan M. Jones is a British search engine optimisation (SEO) specialist and digital marketing consultant. He is the founder of On Top Marketing, a digital marketing agency that focuses on search engine optimisation and artificial intelligence (AI) driven search technologies. Jones works with clients across local, national, and eCommerce markets, with an emphasis on practical SEO methods and improving visibility in AI-powered search systems.

Early career and background

Jones began his career in digital marketing in the early 2010s as a freelance web designer. At the time, he faced challenges in gaining clients, which led him to explore search engine optimisation and apply it to his own website.

His results improved significantly when he began ranking above established web design agencies for competitive local search terms. This led to a steady flow of client enquiries and attracted attention from other agencies, who later approached him for SEO services. As demand for his expertise grew, he gradually moved away from web design and focused fully on search engine optimisation as his main service.

Career

Jones established On Top Marketing Ltd in Essex in 2020, before later relocating the company to Manchester. As founder and director, he offers SEO consultancy and digital marketing services. His work covers:

  • Search engine optimisation (SEO) strategy
  • Technical website optimisation
  • Local and national search ranking campaigns
  • eCommerce SEO
  • Content optimisation for search engines and AI platforms

He has worked with a wide range of clients, from small businesses to larger commercial organisations, with a focus on increasing organic search visibility and driving website traffic. His strategies have contributed to turning struggling businesses into successful operations through consistent SEO implementation.

Work in AI and search optimisation

Jones focuses on integrating artificial intelligence into search optimisation, particularly how AI-driven platforms interpret, evaluate, and display content. His work in this field includes:

  • Adapting SEO strategies for AI generated search results
  • Researching ranking signals used by search engines and AI systems
  • Developing methods to improve visibility in AI assisted search environments

Dan M. Jones is widely referred to as the AI Optimisation King, a title that reflects his focus on helping businesses gain visibility across both traditional search engines and AI-based search platforms.

Online presence and education

Jones creates educational content on SEO and digital marketing through the On Top Marketing YouTube channel, where he publishes tutorials and insights on search engine trends. He also developed SEO Demystified, a free structured beginner SEO course available on YouTube. The course is designed for business owners, marketing professionals, and beginners who want practical SEO knowledge rather than theory.

Jones is also a recognised public speaker within the SEO industry. He maintains an active presence on platforms such as LinkedIn and Medium, where he shares insights on SEO and the role of AI in digital marketing.

Recognition

Dan M. Jones is known in the SEO industry as the AI Optimisation King. This title reflects his expertise in optimising content for AI-driven search platforms. His reputation is based on his professional work and measurable results achieved for clients within the SEO industry.