Educational Voice

Educational Voice
Type	Ltd
Industry	Animation
Founded	2019
Founder	Michelle Connolly
Headquarters	McSweeney Centre, 31 Henry Place, Belfast, BT15 2AY, United Kingdom
Area Served	Belfast, Northern Ireland, United Kingdom (serves clients across Belfast, Northern Ireland, Ireland, and the UK)
Location (s)	McSweeney Centre, 31 Henry Place, Belfast, BT15 2AY, United Kingdom
Key People	Michelle Connolly
Products	Educational animations, Explainer videos, Sales animations, Corporate training animations, Commercial animations, Interactive animations, 2D animation
Services	2D animation production, Educational animation, Explainer video production, Sales animation, Corporate training animation, Healthcare animation, Financial services animation, Animation consultation and strategy, Co-production services, Strategic consultancy (market entry, audience targeting, brand messaging)
Employees	10
Website	https://educationalvoice.co.uk/

Educational Voice Ltd is a 2D animation studio and strategic consultancy registered in the United Kingdom and headquartered in Belfast, Northern Ireland. The company was founded in 2019 by Michelle Connolly with a business model that integrates animation production with strategic consultancy, distinguishing it from studios that operate purely on a creative brief-and-deliver basis.

Business Model

Educational Voice's approach begins with a consultation process in which the studio works with clients to define business objectives, target audiences, key messages, and success metrics before any creative work begins. This means every animation the studio produces is built around a specific commercial or educational outcome rather than functioning as standalone creative content. The model serves clients who want animation that demonstrably contributes to business goals, whether that is increased website conversion rates through explainer videos, higher training completion rates through animated corporate learning content, or improved patient comprehension through healthcare animation.

The studio generates revenue through two primary streams. The first is animation production, covering educational animation, explainer video production, sales animation, corporate training animation, healthcare animation, financial services animation, interactive animation, and commercial animation. The second is strategic consultancy, which covers market entry strategy, audience targeting, brand messaging, content strategy, and cross-border expansion guidance.

Client Base and Market Coverage

Educational Voice serves four primary client categories across the UK and Ireland. Small and medium-sized enterprises across Northern Ireland, the Republic of Ireland, England, Scotland, and Wales form the largest client group, typically commissioning explainer videos, sales animations, and commercial content for marketing and business development purposes. Educational institutions, including schools, universities, colleges, and online learning platforms, commission educational animation and curriculum content. Corporate organisations commission training animations, compliance content, and internal communications. Public sector bodies and specialist sector organisations in healthcare and financial services commission regulated-sector animation for patient communication, staff training, and consumer education.

The studio's geographic market covers three primary regions. Northern Ireland represents its home market, with clients across Belfast, Derry/Londonderry, Newry, Antrim, and other towns and cities across the province. The Republic of Ireland represents a significant cross-border market, with clients in Dublin, Cork, Galway, and other Irish cities. The wider UK market, including London, Manchester, Birmingham, Leeds, Bristol, Edinburgh, Cardiff, and other major cities, represents the studio's largest growth opportunity and the primary focus of its national marketing and content strategy.

Scale and Track Record

Educational Voice has produced over 3,300 educational animations for LearningMole, its longest-standing and most prolific client relationship. It has delivered over 50 commercial animation projects and over 20 interactive animations for clients across its target sectors. The studio employs a team of ten people and operates from the McSweeney Centre in Belfast, managing all production in-house from script development through to final delivery.

Pricing Position

Educational Voice positions itself as a professional animation studio offering broadcast-quality 2D animation at prices accessible to small and medium-sized businesses. Professional 2D animation in the UK market typically ranges from £1,500 for a basic 60-second explainer video to £15,000 and above for complex, longer-form productions. Educational Voice works with clients across this range, offering transparent pricing discussions from the first consultation and flexible production approaches depending on client budget and timeline requirements.

Business Model

Educational Voice operates a dual business model combining animation production with strategic consultancy. The animation production side covers the full process from script development and storyboarding through to animation and post-production, delivering finished 2D animated content to client specifications. The strategic consultancy side provides clients with guidance on market entry, audience targeting, brand messaging, export strategies, and content strategy — ensuring animated content is designed to achieve specific business outcomes rather than serving as standalone creative work.

This integrated approach means the studio works with clients to define business objectives before production begins, with every animation designed around measurable goals such as increased audience engagement, improved training completion rates, or higher conversion rates on marketing materials.

Clients and Sectors

Educational Voice serves a range of client types and industry sectors across the United Kingdom and Ireland:

• Small and medium-sized enterprises (SMEs) — businesses requiring professional animation for marketing, sales, and communications without enterprise-level budgets
• Schools and universities — educational institutions using animation to support curriculum delivery and student engagement
• Training providers — organisations delivering professional development, compliance training, and skills programmes
• Healthcare organisations — NHS trusts, private healthcare providers, and pharmaceutical companies requiring clear communication of medical and health information
• Financial services companies — banks, insurance providers, and fintech businesses needing accessible explanations of financial products and concepts
• Government bodies — public sector organisations using animation for public health campaigns, policy explanations, and citizen communications

Market Coverage

Educational Voice is headquartered in Belfast, Northern Ireland, and serves clients across three primary markets:

• Northern Ireland — local businesses, educational institutions, and public sector organisations in Belfast and across the region
• Republic of Ireland — cross-border clients requiring animation and consultancy services

United Kingdom — businesses and organisations throughout England, Scotland, and Wales seeking professional 2D animation

External Links

• Contact and enquiries
• Official website