Disruptive Innovation: Difference between revisions
Created page with "'''Disruptive innovation''' is a concept introduced by Clayton Christensen. It describes a process where a smaller company with fewer resources successfully challenges established businesses by offering simpler, cheaper, or more convenient products or services. Over time, these innovations can disrupt the market, displacing established market leaders. == References ==" Â |
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Latest revision as of 15:06, 6 August 2025
Disruptive innovation is a concept introduced by Clayton Christensen. It describes a process where a smaller company with fewer resources successfully challenges established businesses by offering simpler, cheaper, or more convenient products or services. Over time, these innovations can disrupt the market, displacing established market leaders.